BNSS 515: Strategic Marketing and Analytics in a Digital World

This course examines marketing as a strategic, managerial, and analytical function essential for organizational success. Students will explore key concepts in strategic marketing planning, consumer behavior, and brand management while learning to develop and execute data-driven marketing strategies. The curriculum emphasizes digital marketing, including social media, artificial intelligence, search engine optimization, and digital advertising, alongside advanced analytics tools to measure campaign effectiveness and gain customer insights. International marketing topics, such as cross-cultural strategies, global market entry, and navigating international regulations, prepare students to compete in an interconnected global economy.